Synthetic control methods are commonly used in panel data settings to evaluate the effect of an intervention. In many of these cases, the treated and control units correspond to spatial units such as regions or neighborhoods. Our approach addresses the challenge of understanding how an intervention applied at specific locations influences the surrounding area. Traditional synthetic control applications may struggle with defining the effective area of impact, the extent of treatment propagation across space, and the variation of effects with distance from the treatment sites. To address these challenges, we introduce Spatial Vertical Regression (SVR) within the Bayesian paradigm. This innovative approach allows us to accurately predict the outcomes in varying proximities to the treatment sites, while meticulously accounting for the spatial structure inherent in the data. Specifically, rooted on the vertical regression framework of the synthetic control method, SVR employs a Gaussian process to ensure that the imputation of missing potential outcomes for areas of different distance around the treatment sites is spatially coherent, reflecting the expectation that nearby areas experience similar outcomes and have similar relationships to control areas. This approach is particularly pertinent to our study on the Florentine tramway’s first line construction. We study its influence on the local commercial landscape, focusing on how business prevalence varies at different distances from the tram stops.